Comparison
Desired Effect vs Fog City Audio Visual
Across conference AV in San Francisco, Desired Effect scores 35 and Fog City Audio Visual scores 61 on our published rubric, placing them 12 and 2 of 12. Desired Effect leads on none. Fog City Audio Visual leads on rating quality, review depth, service depth and operational proof.
Desired Effect and Fog City Audio Visual, side by side
| Checked | Desired Effect | Fog City Audio Visual |
|---|---|---|
| Google rating | 4.8 (21 reviews) | 5.0 (51 reviews) |
| Ratings below four stars | 1 | 1 |
| Published services | 0 | 31 |
| Google categories | 9 | 8 |
| Publishes a price | no | no |
| Address | 1948 Oak Park Blvd, Pleasant Hill, CA 94523 | 1145 Pine St APT 25, San Francisco, CA 94109 |
| Years in business | not verified | States more than 20 years on its own site |
Scroll the table sideways to see both columns
How Desired Effect and Fog City Audio Visual score on each rubric dimension
Scored inside the conference AV category, where both appear, using that category’s published weights. A dimension neither vendor could be scored on is marked rather than guessed.
| Dimension | Weight | Desired Effect | Fog City Audio Visual |
|---|---|---|---|
| Rating quality | 25 | 91 | 98 |
| Review depth | 20 | 17 | 42 |
| Service depth | 25 | 0 | 63 |
| Price transparency | 15 | 0 | 0 |
| Operational proof | 15 | 60 | 80 |
| Total | 100 | 35 | 61 |
Review records for Desired Effect and Fog City Audio Visual
The distribution matters more than the average. A high mean can hide a tail of unhappy customers, and a small clean record is a different thing from a large mixed one.
Desired Effect
Fog City Audio Visual
Where Desired Effect and Fog City Audio Visual both rank
- Conference AV in San Francisco — Desired Effect at 12 of 12, Fog City Audio Visual at 2 of 12
- Trade Show AV in San Francisco — Desired Effect at 12 of 12, Fog City Audio Visual at 2 of 12
- LED Wall Rental in San Francisco — Desired Effect at 11 of 11, Fog City Audio Visual at 3 of 11
Full profiles
Sources
- Rating, review count and rating distribution re-pulled live 2026-08-31 by Google Business Profile CID lookup. Every other figure here is unchanged from the earlier check and keeps its own date. Google Business Profile snapshot dated 2026-05-20: rating, rating distribution, 0 published services across 9 categories, profile attributes and photo count.
- Rating, review count and rating distribution re-pulled live 2026-08-31 by Google Business Profile CID lookup. Every other figure here is unchanged from the earlier check and keeps its own date. Google Business Profile snapshot dated 2026-06-07: rating, rating distribution, 31 published services across 8 categories, profile attributes and photo count.
- Scores are computed from the rubric published at /rubric, using the same weights and the same cohort as the ranking page they appear on. Nothing on this page is estimated.